Virtual Archives » Swar Aalap Digital - Enlightening Generations

BTS ‘Butter’ breaking records

Who else could you think except for BTS to mark up with another ground-breaking record? The group outdid themselves by setting a record on Friday, 21st May 2021 for most YouTube views in the first 24- hours of the release with the new English song ‘Butter’. Touching approximately 113 million views by midnight ET, estimated by...

2 June 2021

By Swar AalapSentientBrands, Collaborations, Digital platforms, Jio, Live streaming, music, Music streaming, saavan, Spotify, Virtual, Wynk, YouTube music0 Comments

Live Streaming — the way out for Indian Music Industry

The pandemic has brought the Indian Music Industry to a turning point. As live events and the traditional ways of reaching out to the audiences is not available right now, artistes and music labels have taken their virtual concerts to Zoom, Facebook, and Instagram. This started exactly a year ago, a gradual beginning taking up...

6 May 2021

By Vaishnavi SamvediSentientBrands, Collaborations, Digital platforms, Jio, Live streaming, music, Music streaming, saavan, Spotify, Virtual, Wynk, YouTube music0 Comments