NEWS - Apple Gana

Artists on Apple Music make their Mark

Music as an expression must include a local touch and flavor, it’s top on the list of every music streaming platform. To do justice to this, the main global players like Spotify, Amazon Music, localize just like Apple Music. After the launch of Lossless Audio and Dolby Atmos, sometime back, The Up Next Local Artist Program has been in the pipeline. This strikes in as Apple’s data indicated that the most popular and well-responded genres are Bollywood, Pop, Hip-Hop/Rap, Indian Pop, and Dance. The Lossless Audio rollout has many benefits but has yet to be introduced in India.

In May this year, Apple expanded the Up Next Artist Program to other countries and India. The idea is to encourage and showcase new artists and their talents from all over the world. Here one artist from each country will be added to the program. The artist selection is done by the moon editorial team, globally. For India, Prabh Deep has been a new addition to KRSNA and Mail.

This will follow the previous releases of the City Charts Playlists. They are daily updates and feature three Indian cities — Delhi, Mumbai, and Bengaluru currently. The platform has a curated playlist for 8 Indian languages — Hindi, Punjabi, Tamil, Telugu, Malayalam, Kannada, Bengali, and Marathi.

For Indians, Apple subscriptions start at Rs. 49 per month for student plan (includes Apple TV +), Rs. 99 per month for Individual plan and Rs. 149 for Apple Music Family Plan. For Lossless audio, you may choose from multiple streaming options for the network you want to connect to.

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