Spotify’s Asian Heritage Month – Jonita Gandhi
Jonita Gandhi, an Indo-Canadian singer amongst many Asian singers has been featured as a part of Spotify’s North American Campaign for empowering and enabling Asian artists. Their contribution and involvement in the global music landscape for May.
The Canadian campaign tagline said, “We have so much to be proud of.” Now, this is apt for the young Indo-Canadian artist. Her journey to fame has recently taken off as she represents her ethnic roots in her hometown on the Yonge-Dundas Square Billboard residing in the heart of Toronto. Jonita was seen earlier this year on Times Square Billboard along with some of the famous names in the Indian music industry like Badshah, Yuvan Shankar Raja, and Uchana Amit for a Multi-lingual collaboration “Top Tucker.”
Did you know where Jonita Gandhi started her journey from? By uploading a self-shot YouTube video in her hometown. Reaching international recognition with award-winning Bollywood songs, and now featuring on the coveted Yonge-Dundas, Toronto Billboard. Jonita said, “Envisioning myself on Toronto’s iconic billboard seemed like a far-fetched dream when I lived at home, hanging out downtown with friends and family passing by, and taking in the view of the billboard from the stage across the street while performing.
It’s such an overwhelming feeling to be featured as part of Spotify Canada’s Asian Heritage month campaign, and an honour to celebrate my South Asian roots in my home country! I feel extremely blessed to be at home during this campaign to experience it in person with my family. I want to thank Spotify Canada from the bottom of my heart for this feeling of coming full circle. I feel proud to represent both Canada and India in such a memorable way.”
Jonita has shown her true grit and spunk with her seamless ability to deliver in many languages and genres. It’s a result of her versatility which she has cultivated over a while. She is known for her songs like Chellamma, The Break Song. OMG Ponnu amidst many. Gandhi was recently a part of the Tamil soundtrack for AR Rahman’s film ’99 Songs’.